Bobby Duffy

Professor of public policy and director of the Policy Institute at King’s College London. Duffy’s first book, The Perils of Perception – Why we’re wrong about nearly everything, focused on how people misperceive key social realities, and his latest, Generations – Does when you’re born shape who you are?, challenges myths and stereotypes around generational trends.

Generational thinking

Clickbait headlines and misleading analyses are clouding the conversation about generational change. Here’s what leaders really need to…