The death of differentiation
Brands obsessed with standing out as unique risk losing their focus on customer needs. De-positioning offers a better…
The merger mirage
Mergers and acquisitions persistently fail because of over-optimistic assumptions Here’s a puzzle that should keep executives awake at…
The end of experience
The rise of AI assistants poses a grave threat to companies that have built their business models around…
Prove, delight and move
Marketers can draw timeless lessons from classical Greek and Roman culture As a microcosm of the broader world,…
How Singles’ Day rewrites strategy
Rapid and unpredictable change in the business environment creates plentiful opportunities – but seizing them requires a new…
Unlocking cash
The 2024 Financial Cycle Time Champions show the benefits of speed for a business’s cashflow. Economists view “worker…
Patience and speed
DeepSeek may look like an overnight success, but it was only possible because of decisions made a decade…
Fomo is leading techs astray
The LLM market is saturated. Wise firms should build platforms instead. They call it Fomo. Fear of missing…
The golden age of storytelling
Here’s how brands can win through content creation. In today’s marketing landscape, content creation isn’t a nice-to-have – it’s…
A promotion? Thanks but no thanks
Gen Z is turning down promotions on the basis of a different strategic calculus about work. Baby Boomers’…
The networked ecosystem
To meet the world’s environmental challenges, leaders must radically reimagine their organizations. As environmental challenges grow, organizations are…
Think bits, not atoms
Like voices in an echo chamber, many commentators appear increasingly concerned that the long era of globalization, and…
